The Edna McConnell Clark Foundation


The story of the Edna McConnell Clark Foundation begins with Edna's father, David Hall McConnell. A door-to-door book salesman in New York State in the 1880s, he offered potential customers a vial of homemade perfume that proved to be more popular than the books. Recognizing a market when he saw it, he formed the California Perfume Company in 1886 and recruited housewives to sell the perfume as a way to augment their family income. The company added a number of other household products and cosmetics, and in 1936 it was renamed Avon. Mr. McConnell died in 1937. Edna's husband, Van Alan Clark, worked at Avon and became chairman of the board in the 1950s.

As Avon prospered, so did the family, and Mr. and Mrs. Clark decided to put some of their resources into a small family foundation. The Clarks and their three sons, Hays, Van Alan, Jr., and James, were directly involved in grantmaking activities. When Edna and Van Alan Clark decided to expand the Foundation in 1969, they donated enough Avon stock to double the size of the Foundation and charged their sons, who continued as trustees, with overseeing the staffing and development of what would become one of the largest foundations in the country. Total assets as of September 30, 1995, were valued at $525 million.

Despite the size of the Foundation, the Clark family wanted a no-nonsense, no-frills approach to philanthropy. After carefully considering a wide range of possible grantmaking opportunities, the trustees decided to concentrate grants on specific goals in four areas: the poor, children, the elderly, and the developing world.

Each of the Foundation's five current programs reflects the spirit of those early decisions. Three programs -- Children, Justice, and Tropical Disease Research -- can trace their evolution directly from the strategies developed in the early 1970s. In 1988, the trustees created the Program for Disadvantaged Youth (now called the Program for Student Achievement) and the Program for Homeless Families (now called the Program for New York Neighborhoods). The Foundation also maintains a small special projects fund.

The Program for Student Achievement supported standards-based middle school reform efforts in several urban school systems.

Van Alan Clark died in 1976; Edna, in 1982. Four members of the family remain on the board--their son Hays and three grandchildren, Lucy Nesbeda, James McConnell Clark, Jr., and
H. Lawrence Clark. In the last 26 years, the Foundation has made grants of $351 million, while striving to maintain the family's down-to-earth approach to philanthropy. The family still keeps a low profile, but their concern for helping the poor "get a break," as Edna would put it, is translated into action daily by the Foundation's grantees.

--from the 1995 EMCF Annual Report


For more information about the Foundation or its grant guidelines, write to: Office of Communications, The Edna McConnell Clark Foundation, 250 Park Avenue, New York, NY 10177 or call (212) 551-9100.

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