Close Reading the Media / Political Ads
by Frank Baker · Published 10/21/2019 · Last modified 11/14/2019
We know political advertising persuades and influences. When we use campaign ads in instruction and guide students through the analysis and deconstruction process, writes media literacy expert Frank Baker, we’re helping them become better critical thinkers and viewers.
‘Smart pills’ are often marketed to students as a way to fire up the brain and excel academically. Media literacy expert Frank Baker uses a familiar radio ad and other examples to suggest lesson ideas that can actually boost their critical thinking and listening skills.
Close Reading the Media / News Literacy
by Frank Baker · Published 08/07/2019 · Last modified 11/20/2019
With the 2020 election underway fake news and deceptive social media posts and imagery are expected to become commonplace. Media literacy expert Frank Baker offers a lesson to help our always-connected students acquire some of the “healthy skepticism” skills they’ll need.
Ad Techniques / Close Reading the Media
by Frank Baker · Published 06/30/2019 · Last modified 12/02/2019
In the hope that we can help students become better critical thinkers in a world saturated by social media and unreliable sources, media literacy expert Frank Baker calls attention to techniques used by “media manipulators” to persuade consumers and shape public discourse.
Close Reading the Media / Visual Literacy
by Frank Baker · Published 05/15/2019 · Last modified 11/25/2019
It’s not a simple matter to separate photojournalism from visual propaganda intended to sway emotions and opinions. Drawing in part on iconic images from Dorothea Lange’s career, expert Frank Baker explores the question and shares SEL and media literacy lesson resources.
Close Reading the Media / Political Optics
by Frank Baker · Published 04/10/2019 · Last modified 04/16/2019
As the presidential race heats up, stagecraft and poli-optics will be an important part of everything we see and hear, writes media literacy expert Frank Baker. Here’s how we can help students pull back the curtain on techniques used by professional image manipulators.
Close Reading the Media / Government Hearings
by Frank Baker · Published 03/05/2019 · Last modified 06/10/2020
Exposing students to broadcasts and other news of past Congressional hearings brings those events to life and can help kids relate to current hearings. Media literacy consultant Frank Baker traces 60 years of hearing coverage, underscoring the vital role of a free press.
Close Reading the Media / Math & Media Literacy
by Frank Baker · Published 01/22/2019 · Last modified 11/13/2019
Educators are keenly aware that using real life examples in class helps students make important connections between the curriculum and their own lives. Media literacy expert Frank Baker shares some favorite ideas about engaging math students with Nielson TV ratings data.
As someone who teaches media literacy and popular culture, Frank Baker understands the need to meet students where they are. We know they watch TV and they discuss the characters, plots, etc. While they’re engaged, why not raise their awareness about TV commercialism?
Close Reading the Media / Critical Thinking
by Frank Baker · Published 10/24/2018 · Last modified 11/28/2019
The rise in fake news calls attention to the lack of critical thinking by many of today’s readers, including students. Media literacy expert Frank Baker shares an essential teaching tool and other resources for ELA and social studies teachers ready to address the issue.
