Ad Techniques / Close Reading the Media
by Frank Baker · Published 10/31/2017 · Last modified 12/01/2019
In today’s advertising-saturated world, their attention may be the most valuable thing students own. Marketers want it and they’ll grab it anyway they can. It’s the job of educators to make sure kids understand what’s going on, media literacy expert Frank W. Baker says.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
Kids on the Cusp / Making Connections
by Mary Tarashuk · Published 09/24/2017 · Last modified 11/22/2019
As she introduces the idea of symbolism with their first read-aloud of the year, Mary Tarashuk finds a new way to teach her fourth graders about choices. She’s calling this discovery “harnessing the power of paper airplanes.” It’s a great formative assessment tool, too.
Close Reading the Media / The Emmy Awards
by Frank Baker · Published 08/31/2017 · Last modified 09/08/2021
As the Emmys return in September to celebrate the art and craft of television, how do we encourage students to view the programming from a media literacy perspective, with the thinking parts of their brains turned on? Frank Baker ties television studies to CCSS.
Close Reading the Media / Tobacco Advertising
by Frank Baker · Published 07/18/2017 · Last modified 11/26/2019
What works to discourage adolescents from smoking? Media literacy expert Frank Baker suggests taking on Big Tobacco’s pervasive and persuasive marketing tactics, involving students in creating their own anti-tobacco ads. Baker provides the background and resources.
Close Reading the Media / Visual Literacy
by Frank Baker · Published 06/27/2017 · Last modified 12/12/2019
If your students think a photo can’t change history, have them think again, with this resource-rich article from media literacy expert Frank W. Baker, drawing on the work of civil rights era photojournalist Charles Moore, whose iconic images still haunt us today.
Close Reading the Media / Infographics
by Frank Baker · Published 05/30/2017 · Last modified 11/21/2019
Increasingly information is being conveyed in visual terms, and the flashy graphics can both clarify and mislead. Media literacy expert Frank Baker has teaching ideas to help students think more deeply about the infographics and visual data flooding our brains.
Anne Jolly has had more inquiries from folk in the middle school arena on whether they should implement a STEM program or a STEAM program. She doesn’t think it’s an “Either-or.” She thinks it’s a “Both” with creativity and critical thinking sharing space.
“Since many students are in my class multiple times,” writes ELL teacher Wendi Pillars, “I’m always seeking new topics to tie literacy skills together.” This year one theme was “Zero Hunger” through sustainable agriculture. A perfect hook for a unit on eating insects.
Kevin Hodgson invites Troy Hicks and Kristen Hawley Turner to share their thinking about the need to teach argument in the context of students’ authentic digital lives, using the structure of a traditional argument approach with such texts as videos and social media.
