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Using Toy Ads to Build Media Literacy Skills

Expert Frank W. Baker wants to convince teachers that toy advertisements are a great media literacy teaching tool. Video clips and colorful ‘print’ ads abound on the Internet and are sure to engage students. Baker provides some good discussion questions & lesson ideas to get started.

A Well-Lit Path to Better Writing Asssessment

Writing Pathways: Performance Assessments and Learning Progressions can help K-8 educators at the grade, school and district levels develop effective collaborative writing programs, says reviewer Linda Biondi. Teachers will find extensive resources to build student ownership of writing.

PAIRing with Parents to Improve Student Learning

Want to improve relationships between families and school? Teachers benefit when learning is reinforced and supported from home. Consultant Barbara Blackburn has tips on how to PAIR with parents and avoid school-side mistakes that weaken engagement.

Meet Writing Challenges in All Content Areas

With Common Core discussions as a sturdy frame, Heather Wolpert-Gawron provides solid commentary about how writing and literacy relate to all curriculum areas, says reviewer Kathleen Pham. Central to the sample lessons: project based learning.

Campaign Ads: Helping Students Find the Truth

If politicians have a “license to lie” in campaign advertising, how are our students going to know who and what to believe? Critical thinking skills are paramount, says media literacy consultant Frank Baker, who shares insights and resources tied to Common Core and social studies standards.