Close Reading the Media / Tobacco Advertising
by Frank Baker · Published 07/18/2017 · Last modified 11/26/2019
What works to discourage adolescents from smoking? Media literacy expert Frank Baker suggests taking on Big Tobacco’s pervasive and persuasive marketing tactics, involving students in creating their own anti-tobacco ads. Baker provides the background and resources.
Close Reading the Media / Emotional Appeals
by Frank Baker · Published 02/19/2017 · Last modified 11/26/2019
That nostalgic Hallmark ad that touches your heart. A frightened woman stranded on a lonely road. What role does emotion play in media messages and how can educators help students recognize this powerful force? Media literacy expert Frank Baker has some answers.
The presidential debates offer a unique portal to explore topics that are critically important in developing students’ media literacy skills and preparing them for responsible citizenship. Experts Frank W. Baker and Karen Zill provide an in-depth teaching guide.
The NCSS revised Position Statement on Media Literacy supports engaging students in inquiry and analysis as well as developing their understanding of media and propaganda. Frank W. Baker shows how students can evaluate the flood of fake news and the Fall election.
If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.
Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.
Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.
As the 2016 Presidential Campaign heats up, media literacy expert Frank W. Baker brings the political races to the classroom with standards-based activities to help students understand the persuasive power of plentiful and often misleading political ads.
Media literacy educator Frank Baker wants “to help today’s media-saturated students realize the lengths that political consultants will go to get (and keep) our attention.” As the “polioptic” presidential race begins, Baker shares insights and lesson ideas.
If politicians have a “license to lie” in campaign advertising, how are our students going to know who and what to believe? Critical thinking skills are paramount, says media literacy consultant Frank Baker, who shares insights and resources tied to Common Core and social studies standards.
