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Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

12 Daily Touchstones Can Improve Our Teaching

Bryan Goodwin & Elizabeth Ross Hubbell make a compelling argument that teachers can improve their impact on student learning by using a “do-confirm” checklist based on 12 essential daily touchstones that represent current research on what works best. Pilots do!

Ideas to Blend History and Current Events

Jody Passanisi, an eighth grade teacher and author of “History Class Revisited,” uses a three-step scaffolding process to help students raise their awareness between events currently taking place and the historical events they study in the social studies curriculum.

Renewable Energy for Teachers & Students

“Renewable Energy: Discover the Fuel of the Future,” packs in activities & learning for teachers and students. STEM coordinator Emily Anders says it’s “a must-have resource” for teachers who want to add project learning to their lessons on energy sources.

Nurture Innovative Thinking in Math Class

With plentiful humor Gerald Aungst shows how to address math problem solving in powerful and realistic ways, helping students become innovative mathematical thinkers. Middle school math resource teacher Maia Fastabend plans to revisit his book frequently.

Use Political Covers to Teach Media Literacy

Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.