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Teach Media Literacy with Super Bowl Ads

Many millions of people who tune in to the 2019 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.

Principals Should Be the School Optimist-in-Chief

Optimism is alive and well in many schools. It’s not dependent on school demographics or staff longevity, say Jack Breckemeyer and Debbie Silver. It flows from a leader’s ability to demonstrate optimism in action, to inspire others to join in, and to teach them how.

Building Comprehension Using Leveled Texts

Jennifer Serravallo’s new book will help teachers become more cognizant of their students’ literacy needs and better prepared to meet those needs effectively. Reviewer and preservice coach Linda Biondi praises Serravallo’s student-centered approach to book leveling.

Share Your Education Expertise with the World

Sharing Your Education Expertise with the World helps educators contribute their professional know-how to the larger education community. NBCT Rita Platt reports it is packed with great tips and resources for educators to widen spheres of influence and accelerate careers.

When Values and Mission Guide Your Decisions

Being mindful of what is driving the decisions we make as educators is valuable. A good place to start is by defining our own core values. New principal Rita Platt shares a method for distilling those values and tells how she applied hers to several school decisions.