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Media Literacy: Learning about Product Placement

As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.

School Leadership: How to Team with Families

Every principal needs to lead a coordinated schoolwide effort to interact with families in ways that support students, the school and the larger community. Former principals Ron Williamson and Barbara Blackburn offer a rich set of strategies to accomplish this goal.

Explore These Easy to Use Teaching Tools

For teachers who like to grow their skills during the break, Curtis Chandler has a shortlist of online resources to check out – including nonfiction goldmines, video filters and easy production ideas, and simple apps to supercharge reports & projects. All free!

Media Literacy: Middle School Kids Love Parody

Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.

Help Students Read & Think Like Scientists

To learn science deeply, students need the trifecta of instruction: experiments; exploration of a complex text; and teaching that’s both challenging and empowering. Deeper learning expert Libby Woodfin shares how this works in Peter Hill’s 8th grade classroom.

Helpful Advice for Math & Other Coaches

Pia Hansen’s Mathematics Coaching Handbook carefully explores the roles played by coaches, then goes on to describe how to approach and work with teachers. Middle grades specialist Scott Sharp also finds the appendix’s many templates helpful.

Principals: Teaming with Families & Community

Involving parents and families in a partnership with schools has a positive impact on students. What can principals do to ensure the partnership is sustained, vibrant and diverse? Ron Williamson and Barbara Blackburn suggest strategies to build connections.

Use Political Covers to Teach Media Literacy

Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.