Ad Techniques / Close Reading the Media
by Frank Baker · Published 06/30/2019 · Last modified 12/02/2019
In the hope that we can help students become better critical thinkers in a world saturated by social media and unreliable sources, media literacy expert Frank Baker calls attention to techniques used by “media manipulators” to persuade consumers and shape public discourse.
Close Reading the Media / Visual Literacy
by Frank Baker · Published 05/15/2019 · Last modified 11/25/2019
It’s not a simple matter to separate photojournalism from visual propaganda intended to sway emotions and opinions. Drawing in part on iconic images from Dorothea Lange’s career, expert Frank Baker explores the question and shares SEL and media literacy lesson resources.
Close Reading the Media / Political Optics
by Frank Baker · Published 04/10/2019 · Last modified 04/16/2019
As the presidential race heats up, stagecraft and poli-optics will be an important part of everything we see and hear, writes media literacy expert Frank Baker. Here’s how we can help students pull back the curtain on techniques used by professional image manipulators.
Close Reading the Media / Government Hearings
by Frank Baker · Published 03/05/2019 · Last modified 06/10/2020
Exposing students to broadcasts and other news of past Congressional hearings brings those events to life and can help kids relate to current hearings. Media literacy consultant Frank Baker traces 60 years of hearing coverage, underscoring the vital role of a free press.
Many millions of people who tune in to the 2019 Super Bowl will be there to watch the pricey, high-engagement commercials. Media literacy consultant Frank Baker explains how to teach about these “super ads,” approaching them as informational text worthy of close scrutiny and analysis.
Close Reading the Media / Math & Media Literacy
by Frank Baker · Published 01/22/2019 · Last modified 11/13/2019
Educators are keenly aware that using real life examples in class helps students make important connections between the curriculum and their own lives. Media literacy expert Frank Baker shares some favorite ideas about engaging math students with Nielson TV ratings data.
As someone who teaches media literacy and popular culture, Frank Baker understands the need to meet students where they are. We know they watch TV and they discuss the characters, plots, etc. While they’re engaged, why not raise their awareness about TV commercialism?
Close Reading the Media / Critical Thinking
by Frank Baker · Published 10/24/2018 · Last modified 11/28/2019
The rise in fake news calls attention to the lack of critical thinking by many of today’s readers, including students. Media literacy expert Frank Baker shares an essential teaching tool and other resources for ELA and social studies teachers ready to address the issue.
Close Reading the Media / Literacy and Film
by MiddleWeb · Published 09/19/2018 · Last modified 09/02/2020
Media literacy expert Frank Baker participated in an August conference to introduce educators to a major new curriculum from Martin Scorsese’s Film Foundation – “Portraits of America: Democracy on Film” – which will be available free to educators. Here’s his report.
Close Reading the Media / The Emmy Awards
by Frank Baker · Published 07/25/2018 · Last modified 11/17/2019
Studying TV in the middle grades might seem frivolous, writes media literacy expert Frank Baker, but when teachers engage kids through popular culture, they meet them where they are. The Emmys is a perfect example. Baker has background and teaching ideas to get started.
