Close Reading the Media / Pop Culture
by Frank Baker · Published 05/07/2018 · Last modified 11/21/2019
One way to reach and connect with today’s adolescents is to bring their pop culture into the classroom. Fads and favorites can be hooks to boost media literacy – from a hip-hop song to a clip from a popular TV show, a trending commercial or snippet from a current movie.
Close Reading the Media / The Grapes of Wrath
by Frank Baker · Published 03/26/2018 · Last modified 11/12/2019
Why do middle school students study The Great Depression? What do we want them to learn and understand about this period in American history? Media literacy expert Frank Baker offers a wealth of teaching ideas tied to the novel The Grapes of Wrath and its film treatment.
It’s Oscar season and media literacy consultant Frank W. Baker has ideas about leveraging student interest in movies to teach visual literacy skills and learn about cool careers. Lots of resources, including teacher tools at the Oscars website.
Close Reading the Media / Media Literacy & History
by Frank Baker · Published 02/13/2018 · Last modified 11/17/2019
The tumultuous and difficult year of 1968 is getting lots of media attention during 2018 because it marks the 50th anniversary of so many newsworthy events in America. Media literacy expert Frank Baker says the anniversary focus offers many teaching opportunities.
Close Reading the Media / History vs Hollywood
by Frank Baker · Published 01/16/2018 · Last modified 11/28/2019
Examining differences between the movie and the actual history – and the processes screenwriters use to adapt a true story – is worthy of media literacy classroom time, says Frank Baker, author of Close Reading the Media. Truth is, the film will never match the book!
Close Reading the Media / Weight-Loss Ads
by Frank Baker · Published 01/02/2018 · Last modified 11/13/2019
In the wake of holiday indulgences, ads for weight-loss products snowball in January. Many contain outright falsehoods, the FTC warns. By inviting students to investigate, teachers can sharpen media literacy skills and explore persuasive vs. argumentative writing.
Close Reading the Media / Literacy and Film
by Frank Baker · Published 11/28/2017 · Last modified 11/28/2019
Film, video and television media are powerful engagement tools for literacy teachers. Author and media consultant Frank W. Baker shares lots of ideas about using screenplays, closed captioning, and media-related projects to boost reading and other literacy skills.
Ad Techniques / Close Reading the Media
by Frank Baker · Published 10/31/2017 · Last modified 12/01/2019
In today’s advertising-saturated world, their attention may be the most valuable thing students own. Marketers want it and they’ll grab it anyway they can. It’s the job of educators to make sure kids understand what’s going on, media literacy expert Frank W. Baker says.
With slanted news, social media and “reality” TV ceaselessly attracting the attention of young people, literacy consultant Frank W. Baker underscores the importance of Media Literacy Week, urging all educators to teach students how to analyze media “as text.”
Close Reading the Media / News Literacy
by Frank Baker · Published 09/26/2017 · Last modified 11/16/2019
No one knows for sure whether there will be actual war with North Korea, but talk about the potential conflict abounds on TV and in social media. Media literacy expert Frank W. Baker calls on teachers to help students learn how to identify trustworthy news sources now.
