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What’s Missing from That Media Message?

It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.

Four Social Media Strategies for Principals

Principals can use social media to improve communication, provide information during school safety situations, increase collaboration, and enhance professional development. Ron Williamson and Barbara Blackburn argue, in fact, that social media is a leadership essential today.

BYOD in the Classroom: Necessary or Nice?

How can we judge the effectiveness of students bringing their own electronic devices to class? Matt Renwick’s checklist looks at whether devices meet all students’ needs, how they are involved in choosing devices, and whether they’re able to collaborate in class and beyond.

Some Old-School Ideas for Today’s Classrooms

A class full of middle schoolers are ready to learn. But supplies are low, technology is sparse, and you have already spent too much of your own money for the classroom. Educational consultant Anne Anderson repurposes 3 classroom staples you’re sure to have.

Hamilton on Broadway: History With a Beat

“I’m just like my country, I’m young scrappy and hungry, and I’m not throwing away my shot,” sings Alexander Hamilton in the Broadway show on his part in American history. Jody Passanisi & Shara Peters are enthusiastically sharing “Hamilton” with their 8th graders.

Teaching Ethics Should Be a STEM Essential

As working adults, our kids will deal with dilemmas involving wholesome food, cloning, climate change, drones, clean water, availability of medicines, genetic testing, and more. Is STEM study preparing students to make decisions that meet ethical standards?

Middle Grades Kids Need Field Trips

Field trips don’t have to be elaborate, says school leader Mike Janatovich, but they are important for young adolescents who are still making connections between academic content and the real world. He shares ideas and tips to plan an outing this fall.

Tie TV Advertising to Media Literacy Lessons

Knowing how television programming is funded can help students understand what is available to view. Media literacy expert Frank W. Baker links to sources of advertising data and suggests activities to build student savvy about the genres that fill their screens.

School Leaders: Gain from the ‘October Oasis’

As a school leader, consultant Frank Buck’s experience was that “if I wanted to launch something new, re-tool something old, or do some course correction, October was my best shot.” Here, Buck suggests several organizational ideas to pursue during the October Oasis.