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Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

What We Risk When We Jump to Conclusions

Troublemakers. Forgetters. The Clingers. The Confused. Barbara Blackburn looks at how we often jump to conclusions and miss chances to build trust, explore the needs behind the behaviors, and help students grow. Once we jump, she warns, it’s hard to jump back.

Four Summer Strategies for School Leaders

Summer offers a rare opportunity for principals to devote ample time to their own professional learning, say Ron Williamson and Barbara Blackburn. The leadership consultants offer four summer strategies to help assure continuous growth as an effective leader.

Hacking Assessment: 10 Ways to Go Gradeless

Using hacks from her mostly AP and high school classes, Starr Sackstein makes the case for moving beyond traditional grading to concentrate on students learning. Reviewer Toni Rose Deanon sees herself using the suggestions to begin conversations and respond to pushback.

Why Becoming an NBCT May Be Right for You

NBCT Amber Chandler looks at three factors that might be holding teachers back from pursuing National Board Certification – finding time, covering the cost, or “already being a good teacher” – and offers her reasons why you should move beyond all three obstacles.

12 Daily Touchstones Can Improve Our Teaching

Bryan Goodwin & Elizabeth Ross Hubbell make a compelling argument that teachers can improve their impact on student learning by using a “do-confirm” checklist based on 12 essential daily touchstones that represent current research on what works best. Pilots do!

Solving the Puzzle of Standards Based Grading

Writing from her experience attempting to implement Standards Based Grading at her middle school, Jennifer Wirtz admits to frustration and looks to Schimmer’s “Grading From the Inside Out” for ways to consistently hold students accountable while promoting mastery.

Improve the Way Your School Uses Email

Rethinking how we construct our emails and how email fits into school culture can lead to time-saving and clearer communication. Organizational expert Dr. Frank Buck offers simple strategies to improve the way educators exchange vital and not-so-vital information.