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Do We Really Know How to Teach Argument?

Many teachers are not well equipped to teach “argument” and prepare students for assessments that require them to build an effective claim. Author and consultant Erik Palmer deconstructs current efforts to teach persuasive writing and offers better solutions.

Campaign Advertising: The Image Is Everything

If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.

What We Risk When We Jump to Conclusions

Troublemakers. Forgetters. The Clingers. The Confused. Barbara Blackburn looks at how we often jump to conclusions and miss chances to build trust, explore the needs behind the behaviors, and help students grow. Once we jump, she warns, it’s hard to jump back.

Four Summer Strategies for School Leaders

Summer offers a rare opportunity for principals to devote ample time to their own professional learning, say Ron Williamson and Barbara Blackburn. The leadership consultants offer four summer strategies to help assure continuous growth as an effective leader.

Why Becoming an NBCT May Be Right for You

NBCT Amber Chandler looks at three factors that might be holding teachers back from pursuing National Board Certification – finding time, covering the cost, or “already being a good teacher” – and offers her reasons why you should move beyond all three obstacles.

12 Daily Touchstones Can Improve Our Teaching

Bryan Goodwin & Elizabeth Ross Hubbell make a compelling argument that teachers can improve their impact on student learning by using a “do-confirm” checklist based on 12 essential daily touchstones that represent current research on what works best. Pilots do!