Marilyn Pryle’s five crucial questions help students become critical readers in the Age of Disinformation as they learn to look more deeply into any text, in any form, and see the influences around it, the voices and sponsors, the craft and rhetoric, the intent and message.
‘Smart pills’ are often marketed to students as a way to fire up the brain and excel academically. Media literacy expert Frank Baker uses a familiar radio ad and other examples to suggest lesson ideas that can actually boost their critical thinking and listening skills.
Ad Techniques / Close Reading the Media
by Frank Baker · Published 10/31/2017 · Last modified 12/01/2019
In today’s advertising-saturated world, their attention may be the most valuable thing students own. Marketers want it and they’ll grab it anyway they can. It’s the job of educators to make sure kids understand what’s going on, media literacy expert Frank W. Baker says.
