Here Come the Toy Ads
Toy commercials, so pervasive on TV during the holidays, are a great way to jump-start media literacy discussions with students. Expert Frank Baker has lesson ideas.
Tagged: media literacy
Students Need Our Help Detecting Fake News
Given social media’s popularity as a news source, consultant Frank Baker says students must gain both the knowledge and the analytical skills to distinguish fact from fiction. Baker highlights the pervasive rise of fake news and shares teaching resources.
How to Help Kids Be Active Video Viewers
Movies and video in the classroom can help boost media literacy and strengthen critical thinking, listening and viewing skills. The challenge is to get students to view moving images actively and critically. Here’s some help from author and media lit consultant Frank W. Baker.
Media Literacy: How to Watch the Debates
The presidential debates offer a unique portal to explore topics that are critically important in developing students’ media literacy skills and preparing them for responsible citizenship. Experts Frank W. Baker and Karen Zill provide an in-depth teaching guide.
Campaign Advertising: The Image Is Everything
If there is one thing that will influence voters more than anything else during Campaign 2016, it is the image. More than ever, what the voters see, not what they hear, has become paramount in getting elected. Frank Baker shares ad techniques students need to know.
Media Literacy: Learning about Product Placement
As product placement ads invade more of our visual space, educators can use the trend as a hook to engage students in critical thinking about what it means to be media literate. Expert Frank Baker uses the NBA’s 2016-17 plans for jersey advertising as an example.
Media Literacy: Middle School Kids Love Parody
Adolescents have a strong attraction to parody, says media literacy expert Frank Baker. Luckily the Common Core includes parody as a genre worthy of study. Baker shares resources and ideas to involve middle graders in some fun as they learn important skills.
Use Political Covers to Teach Media Literacy
Paid ads and social media give lots of exposure to Presidential candidates. They also get free visibility from magazines, though they don’t always like what they see. Frank Baker offers a magazine-cover activity to help students build media literacy skills.
Teaching Propaganda Using Political Ads
As the 2016 Presidential Campaign heats up, media literacy expert Frank W. Baker brings the political races to the classroom with standards-based activities to help students understand the persuasive power of plentiful and often misleading political ads.
What’s Missing from That Media Message?
It seems, with the holidays upon us, that some companies have decided it’s a good idea to acknowledge underrepresented groups in their marketing, advertising, and media coverage. But consultant Frank W. Baker is wondering: What took them so long? He shares tips to raise student awareness.
