Ron Williamson and Barbara Blackburn describe ways leaders can effectively advocate for schools by developing strategic alliances with local officials, internal groups in schools and external groups in the community. It can be time consuming but definitely worth the effort!
What would you like for your students, families, faculty and stakeholders to know about your school? How can you be sure your messaging reaches audiences quickly and effectively? Three experienced leaders share basic tools like “smart goals” to keep your public relations plans on course.
Do teachers need to hire a PR firm or media consultants to effectively communicate their essential contributions to unaware constituents? Or can we begin to build more professional capital in our own schools and communities? Debbie Silver shares starting points.
